Partner

Disney

Deliverables

  • Curated Vintage Disney Product
  • Product Manufacturing
  • Authentication Process
  • Distribution

Background

The Pop-In@Nordstrom Welcomes Mickey & Friends opened in 9 different Nordstrom flagship store locations in the US & Canada featuring a unique assortment of handpicked and custom-made treasures. We were responsible for thoughtfully curating and sourcing over 1,200 pieces of authenticated Disney Vintage product, as well as producing a range of Upcycled t-shirts and sweatshirts for Pop-In. This was the first time in the US that consumers were able to shop vintage and upcycled apparel, along with a collection of limited-edition pieces all inspired by the unique personalities and friendship styles of each member of the Sensational Six crew– Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck, Pluto and Goofy. The limited-time shop launched on July 23rd in select Nordstrom stores and online, and the majority of the Vintage and Upcycled apparel sold out within the first week